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Our Vision

We are musicians, engineers, and entrepreneurs working together with one goal in mind: to make content creation efficient and outstanding while ensuring artists get an equal chance at being discovered and promoted.

Understanding the Market Needs

THE SEARCH PROBLEM

Finding impactful music for video content is notoriously time-consuming. Creators spend hours sifting through poorly-sorted music libraries, looking for a song with any semblance of cohesion with their original video content. The reality is – music’s inherent subjectivity makes the traditional filtering process inconsistent since any song’s genre, mood, or theme is open to individual perception.

THE MATCHTUNE SOLUTION

Our unique Artificial Intelligence is capable of analyzing a video and instantly generating a large number of music tracks that match this specific piece of content.. We achieved this through an in-depth analysis of our extensive music catalog, during which millions of data points were created based on the most unbiased characteristics. This technology is integrated into our Studio, Studio Lite, and Rights Lookup platforms.

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THE SCALE PROBLEM

A major problem when adding music to video is the unlikelihood that the track will actually fit the video’s duration. Creators often have to find workarounds for this, either by editing the track themselves or by cutting their valuable content to accommodate the track.

THE MATCHTUNE SOLUTION

We have leveraged our AI technology to instantly adapt a song to any desired duration, while non-destructively preserving key elements such as melody fundamentals and vocals. Now, a 3-minute song can be 17 seconds, 2 minutes or 5 minutes, without impairing the artistic or creative integrity of its original recording. This is the magic of TuneBlades.

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THE SYNC PROBLEM

Finding the right music is just the start; to  achieve professional content, creators typically need to then spend hours reworking their video timeline to ensure scene changes land on the music’s beat. This is lengthy, uninspiring, and uncreative.

THE MATCHTUNE SOLUTION

Our AI can recompose tracks based on video cuts or scene changes. The end result is a perfectly aligned music-to-video pairing so creators don’t have to spend precious time reworking their video sequence.

The end result is a professional and cohesive music-to-video pairing, in which the music is perfectly aligned to the video content.

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THE COPYRIGHT PROBLEM

With online music copyright guidelines being so unrelentingly strict yet bewilderingly vague, avoiding legal issues as a creator has become a significant roadblock. Online platforms are rampant with heartbroken creators who have had their artform demonetized or banned as a result of unknowingly using a song they hadn’t licensed. Most don’t encounter copyright issues until they have already spent valuable time, effort and money on their project.

THE MATCHTUNE SOLUTION

Complete copyright transparency. Our technology scans your video thoroughly for its music, recognizing every snare hit, guitar chord and vocal embellishment before matching these to a global database of 80+ million songs. The platform creates a comprehensive overview, offering a handy PDF report of every detected song’s copyright holder(s), ISRC number, and much more.

Rights Lookup is no ordinary rights-checking platform, however. Upon identifying copyright issues in a video’s music, it can actually replace the song with a similar, cleared track – even if the song is layered underneath a voiceover. This is revolutionary for content creation, and will save creators from countless copyright strikes.

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