MatchTune vs Cipher
When a single unlicensed track can cost up to $150,000, the audit has to be right. MatchTune reads every track across your entire social history, matches it on Audioatlas, the largest and cleanest music-rights database there is, and resolves each one to the exact rightsholder, which is why the world's largest brands and the law firms that advise them run their audits through it. Cipher is a fast, free self-serve scan that can flag and bulk-delete posts: a quick first look, not the audit you stake real exposure on.
Where MatchTune goes further
- The database others cannot match. Audioatlas is the largest and cleanest music-rights database in the world, built and owned by MatchTune and licensed by the music industry itself. A match is only useful if it names the right owner; a poor database buries real risk in thousands of wrong or unattributed results.
- A decade of audio science. MatchTune's engine runs many passes and identifies commercial recordings even under a voice-over, in the background, in a modified master, in a cover, or in a short excerpt, where a quick surface scan sees nothing.
- Only your real exposure. MatchTune checks each track against the libraries you already license and flags only what falls outside them, so your team acts on genuine risk instead of a bulk list of false positives.
- Trusted where the stakes are highest. Global leaders across cosmetics, healthcare, sport, fashion, hospitality, media, consumer goods, and software rely on MatchTune, as do the world's largest law firms and creative agencies, who run audits through it on behalf of their own clients.
- Built for a global group, and it keeps your content. Risk rolls up by brand, country, region, and division, every user is included, and MatchTune never bulk-deletes your posts, because deleting a post does not erase the liability it already created and it throws away the reach and history of your best work.
| Feature | MatchTune | Cipher |
|---|---|---|
| Built for | The definitive audit for brands with real exposure | A fast, free self-serve scan, plus a licensing marketplace |
| Music database | Audioatlas: the largest and cleanest rights database there is, resolved to the owner | Not publicly documented |
| Detection depth | Many passes; catches voice-over, covers, modified masters, short excerpts | Surface scan; depth not publicly documented |
| Accuracy of attribution | Every match resolved to the correct rightsholder, with ISRC, label, and artist | A risk level per flagged track |
| Flags only your real exposure | Checked against the libraries you license; flags only what falls outside | Scans for unlicensed usage; scope-awareness not publicly documented |
| Your content | Kept. You decide what to act on | Optional automated bulk deletion |
| Scale | Multi-brand rollups by country, region, and division; every user included | Self-serve |
| Trusted by | The world's largest brands, law firms, and creative agencies | Self-serve, free tier |
| Platforms | Seven: Instagram, TikTok, Facebook, YouTube, X, Pinterest, LinkedIn | Across your accounts; list not publicly specified |
Cipher facts checked in September 2026 against Cipher's own pages, linked below. Features change, so we re-check regularly.
When Cipher might be the better fit
- You want a quick, free scan of a single small account to get a rough sense of your exposure, and you are comfortable with automated bulk deletion as the fix.
- You want to license trending sounds going forward. Cipher's marketplace is built for clearing popular tracks for social use, which can complement a proper audit rather than replace it.
Common questions
Yes. MatchTune is the audit the world's largest brands and their law firms rely on when real money is at stake. It matches on Audioatlas, the largest and cleanest rights database there is, resolves each track to the correct rightsholder, and flags only what falls outside the libraries you already license. Cipher is a fast, free self-serve scan, useful for a quick look but not built for that accuracy or scale.
Because a scan is only worth what its matches are worth. On a shallow or unclean database, tracks go unidentified or get attributed to the wrong owner, so real exposure, up to $150,000 per track, stays hidden while your team chases false positives. MatchTune's owned database and a decade of audio science are what make the audit something you can actually act on.
No. MatchTune shows you exactly where you are exposed and leaves the decision to you. Deleting a post does not erase the liability it may already have created, and it throws away the reach and history of your best content.
MatchTune is built to handle the scale of the world's largest, multi-brand organisations, and that same accuracy serves any brand that takes its music exposure seriously.
Seven: Instagram, TikTok, Facebook, YouTube, X, Pinterest, and LinkedIn, plus your brand campaign hashtags.