MatchTune vs FADEL
MatchTune is built for one job: auditing the music across your brand's social posts and resolving each track to its rightsholder on Audioatlas. FADEL's Brand Vision is a rights-management and brand-protection suite for the assets in your DAM, which added AI music identification in 2024 and has been extending it toward social.
Where MatchTune goes further
- Purpose-built for social. MatchTune audits the music across your live social posts and influencers, back to each account's first post, not assets sitting in a DAM.
- Trusted where the stakes are highest. Global leaders across cosmetics, healthcare, sport, fashion, hospitality, media, consumer goods, and software rely on MatchTune, and the world's largest law firms and creative agencies run audits through it on behalf of their own clients.
- The database others cannot match. Audioatlas is the largest and cleanest music-rights database in the world, built and owned by MatchTune and licensed by the music industry itself. A match is only useful if it names the right owner; a poor database buries real risk in thousands of wrong or unattributed results.
- Only what is actually exposed. MatchTune checks each track against the libraries you already license and flags only what falls outside them.
- Detection that holds up. Voice-over, background, modified masters, covers, and short excerpts, from a decade of audio-recognition work.
- Built for the scale of a group. Risk rolls up by brand, country, region, and division, with every dashboard user included.
| Feature | MatchTune | FADEL |
|---|---|---|
| Built for | A brand's social music audit, end to end | IP and brand-asset rights management in the DAM, with music detection added |
| Music focus | Music is the whole product | Music identification is one feature in a broader suite |
| Music database | Audioatlas: the largest and cleanest rights database, 155M+ tracks, resolved to the owner | Not publicly documented |
| Social-native, back to first post | Yes, across live social accounts and influencers | DAM and pre-publication first; social scanning being extended |
| Detection under voice-over, covers, modified masters | Yes | Detects licensed music in video; depth not publicly documented |
| Flags only what falls outside your licensing | Yes | Not publicly documented |
| Platforms | Seven, named | Social, e-commerce, and web; list not publicly specified |
| Neutral vendor, no catalogue | Yes | Yes |
| Organisation-scale rollups | By brand, country, region, and division | Not publicly documented |
FADEL facts checked in September 2026 against FADEL's own pages, linked below. Features change, so we re-check regularly.
When FADEL might be the better fit
- You need broad IP and brand-asset rights management, tracking talent, image, and video clearances across your DAM, with music as one part of a larger rights problem. FADEL's suite is built for that breadth.
- You want to catch music issues before content leaves your DAM. FADEL started as a pre-publication gate inside the asset workflow.
Common questions
Yes, for the social music audit specifically. MatchTune is purpose-built for auditing music across your live social posts and resolves each match to its rightsholder, where FADEL adds music identification to a broader DAM and brand-protection suite.
Focus. MatchTune does the social music audit end to end. FADEL's Brand Vision manages IP and brand assets in the DAM, with music detection as one feature it has been extending toward social.
Yes. Both are neutral rights-tech vendors with no music catalogue to sell. The difference is that MatchTune is built solely for the social music audit, with its own rights database behind the match.
Yes. MatchTune reads your brand and influencer posts across seven platforms, back to each account's first post, not just assets in a DAM.
Yes. Audioatlas ties every identification to the correct rightsholder, with the ISRC, label, track, and artist on each post.