MatchTune vs Pex
MatchTune audits every track across your brand's entire social history, matches it on Audioatlas, the largest and cleanest music-rights database there is, and resolves it to the exact rightsholder so your team can act on it. Pex is a capable content-identification platform, now part of Vobile, but it is built to serve platforms and rightsholders as much as brands.
Where MatchTune goes further
- One job, done deeply. MatchTune is built only for the brand-side audit, so everything from detection to the dashboard is tuned to turn a full posting history into risk your teams can assign.
- Trusted where the stakes are highest. Global leaders across cosmetics, healthcare, sport, fashion, hospitality, media, consumer goods, and software rely on MatchTune, and the world's largest law firms and creative agencies run audits through it on behalf of their own clients.
- The database others cannot match. Audioatlas is the largest and cleanest music-rights database in the world, built and owned by MatchTune and licensed by the music industry itself. A match is only useful if it names the right owner; a poor database buries real risk in thousands of wrong or unattributed results.
- Only what is actually exposed. MatchTune checks each track against the libraries you are licensed for and flags only what falls outside them, so your team reviews real risk, not every song you have ever used.
- Built for the scale of a group. Risk rolls up by brand, country, region, and division, and every dashboard user is included, so a global organisation acts on one audit.
- Your audit, and only yours. MatchTune does not enforce, issue takedowns, or share your results. The audit is confidential to you.
- A decade in audio recognition. MatchTune's detection engine runs many passes to identify tracks even under a voice-over, in the background, in a modified master, in a cover, or in a short excerpt.
| Feature | MatchTune | Pex |
|---|---|---|
| Built for | A brand's retroactive social music audit, end to end | Content identification for platforms, rightsholders, and brands |
| Music database | Audioatlas: the largest and cleanest rights database, 155M+ tracks, resolved to the owner | 120M+ recordings, per Pex's own pages |
| Retroactive audit of full posting history | Yes, back to each account's creation | Yes, retroactive audits offered |
| Platforms | Seven: Instagram, TikTok, Facebook, YouTube, X, Pinterest, LinkedIn | Not publicly specified |
| Detection under voice-over, covers, modified masters, short excerpts | Yes, across all four | Modified audio, per Pex; the other cases are not publicly documented |
| Flags only what falls outside your licensing | Yes, matched against the libraries you own and license | Not publicly documented |
| Rightsholder detail in the report | ISRC, label, track, and artist on every post | Identification provided; rights-owner resolution not publicly documented |
| Organisation-scale rollups | By brand, country, region, and division | Not publicly documented |
| Dashboard access | Every user on your side included | Not publicly documented |
| Enforcement and takedowns | None. MatchTune audits only; your results stay confidential to you | Vobile, Pex's parent, is a content-protection and enforcement company |
Pex facts checked in September 2026 against Pex's own pages, linked below. Features change, so we re-check regularly.
When Pex might be the better fit
- You are a platform or a rightsholder, not a brand auditing your own content. Pex, as part of Vobile, is built for identification and content protection at that scale.
- You want music screened in real time as content is uploaded. Pex offers pre-publication and continuous monitoring in the same product; MatchTune is built around the retroactive audit, run in recurring cycles, rather than upload-time gating.
Common questions
Yes, and for most brands it does more. MatchTune is built solely for the brand-side audit: it reads your full social history, matches every track on Audioatlas, resolves it to the correct rightsholder, and flags only what falls outside the libraries you are licensed for. Pex is a broader content-identification platform that also serves platforms and rightsholders.
Focus and attribution. MatchTune does one thing, the brand's retroactive social audit, and resolves each match to its rightsholder through Audioatlas so the result is actionable. Pex is a multi-audience identification platform, now part of Vobile.
Yes. MatchTune identifies tracks under a voice-over, in background audio, in modified masters, in cover versions, and in short excerpts, using a detection engine built over a decade of audio recognition work.
No. MatchTune only audits. It does not enforce, issue takedowns, or share your results with anyone. Your audit is confidential to you.
Seven: Instagram, TikTok, Facebook, YouTube, X, Pinterest, and LinkedIn, plus your brand campaign hashtags to surface influencer posts.